#1
Explainers on 401(k), index funds, HSA, Roth mechanics
Finance · low saturation · 365-day half-life
Profit score65.1
- Estimated RPM band
- $19.5–$39.0 / 1K views
Highest CPM category; evergreen concepts; voice + chart + stock b-roll carries the format without a host face.
Score components
- View velocity0.05
- Saturation inverse0.86
- CPM proxy0.74
- AI generability0.88
- Longevity0.90
- Cross-platform portability0.95
- finance
- personal-finance
- investing
- explainer
- education
Production cheat sheet
Narrative explainer · 55s recommended
Script structure
- Hook
- Open with a question that reframes Explainers on 401(k), index funds, HSA, Roth mechanics as something the viewer thought they understood.
- Body
- Three beats: the setup, the pivot, the underlying mechanism. ~8 seconds each.
- Payoff
- Close with the one sentence a viewer repeats to a friend.
Visual sources
- AI-generated: chart + dashboard overlays
- Stock: trading-floor / office b-roll
- Licensed: earnings-call / press-conference frames (fair-use)
Voice tone
Measured, credible, slightly formal. ElevenLabs 'Adam' at stability 0.65 / similarity 0.8. Disclaimers required.
Cross-platform
Publishable unchanged on TikTok, YouTube Shorts, and Instagram Reels.
Saturation context
Very low saturation; clean opportunity for a new voice.